5 Entrepreneur Tips

Entrepreneur Tips:

 We all know that social media plays a key role in our online marketing strategy efforts. And one of the main goals is to increase your social media presence over time. 

While you can’t build a large presence overnight, you can position yourself in a way that will enable you to grow.

1. Get to know your audience : Your target audience will help you determine what content to post and what content they want to see. The easier your audience is to reach, the better.

2. Choose the right social media platform : Each platform serves different purposes, so it’s up to you to decide which will be the most suitable for your business. Try to understand the algorithm of each. You need to know what attracts people to certain types of content.

3. Create your brand story : What is your company/business story? Do you have one? If not, it’s best if you could start on creating one right now. To gather new audiences and sustain existing ones you have to develop an emotional connection between your brand and your audience.

4. Leverage User-Generated Content : One of the best organic ways to increase your social media presence is gaining interest and awareness of your brand through user-generated content. When more people outside of your business talk about your business, it will get the others intrigued to find out more about you. 

5. Use Social-Friendly Images : Not everyone is a natural designer. And for start-ups and small businesses to hire one is not viable. But, these days, so many free (and paid) tools are available that can help you with designing awesome graphics. For example Canva, Crello, Venngage, Piktochart, etc…