Social Media 15 Tips

 Social Media 15 Tips: 

15 helpful tips to increase your social media presence :

 We all know that social media plays a key role in our online marketing strategy efforts. And one of the main goals is to increase your social media presence over time. 

While you can’t build a large presence overnight, you can position yourself in a way that will enable you to grow.

1. Get to know your audience : Your target audience will help you determine what content to post and what content they want to see. The easier your audience is to reach, the better.

2. Choose the right social media platform : Each platform serves different purposes, so it’s up to you to decide which will be the most suitable for your business. Try to understand the algorithm of each. You need to know what attracts people to certain types of content.

3. Create your brand story : What is your company/business story? Do you have one? If not, it’s best if you could start on creating one right now. To gather new audiences and sustain existing ones you have to develop an emotional connection between your brand and your audience.

4. Leverage User-Generated Content : One of the best organic ways to increase your social media presence is gaining interest and awareness of your brand through user-generated content. When more people outside of your business talk about your business, it will get the others intrigued to find out more about you. 

5. Use Social-Friendly Images : Not everyone is a natural designer. And for start-ups and small businesses to hire one is not viable. But, these days, so many free (and paid) tools are available that can help you with designing awesome graphics. For example Canva, Crello, Venngage, Piktochart, etc…

6. Use Relevant Hashtags : Hashtags are a great way of finding information on the latest topics and trends. They’re great for challenges, contests, causes, and raising awareness to name a few. Using hashtags will make your content get discovered to an untapped audience. 

7. Engage with your Audience : Make sure to interact with your audience. Comment on their content, reply to their comments, like and tag them in your posts. People want to know they’re being heard and seen.

8. Have a strategy : Having a strategy will help you get the most out of your content. What types of posts do you want to share? Answer this question by creating a list of your most popular posts.

9. Post relevant and consistent content : This is most important if you want to increase your social media presence. The more frequently you post, the higher your engagement will be. Commit to sticking to your posting schedules. Create your content in batches so you will not feel pressured to come up with new ideas.

10. Make use of analytics : How will you know if your strategies are working? That is done through constant monitoring and with the use of analytics.

11. Be authentic : Authenticity is key. Truly original content garners the most views, comments, and likes. If you’re going to develop a brand and make an impact, you need to be authentic.

12. Use more video content: Brands have to create high-quality content that is engaging for the viewer. Video content is booming nowadays. With the rise of Tik Tok and Instagram Reels, it will only be further concentrated towards giving out quality video content.

13. Cross Promote your Networks: This is where you promote one social media account and advertise the link to other social media profiles. This gets you twice the chances of growing in popularity, as you are promoting your own page to your target audience.

14. Develop an Omnipresent approach: This involves using various platforms to interact with your customers. For different purposes, a person would typically be using more than one social media network.

15. Hire a Social Media Manager: Since each platform is different from the other, the attention you need to give to each of them will also differ. This can be draining and overwhelming at times when you try to maintain several platforms.