“Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.”
Ardath Albee, CEO of marketinginteractions.com
“Social media is not a media. The key is to listen, engage, and build relationships.”
David Alston
“Engage rather than sell … Work as a co-creator, not a marketer.”
Tom H. C. Anderson, market researcher
“By not tweeting you’re tweeting. You’re sending a message.”
Anonymous
“Activate your fans, don’t just collect them like baseball cards.”
Jay Baer, Convince & Convert
“Focus on how to be social, not on how to do social.”
Jay Baer, Convince & Convert
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”
Jeff Bezos, CEO at Amazon.com
“Social Media puts the “public” into PR and the “market” into marketing. ”
Chris Brogan, President of New Marketing Labs, chrisbrogan.com
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”
Erin Bury, Sprouter community manager
“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value. ”
Pete Cashmore, Founder of mashable.com
“Privacy is dead, and social media hold the smoking gun.”
Pete Cashmore, Mashable CEO
“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.”
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