AI Technology Marketing 2

AI Technology Marketing 

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential. 

Artificial intelligence (AI) in marketing is the process of leveraging AI methods and tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey.

Artificial intelligence defined. Artificial intelligence is a field of science concerned with building computers and machines that can reason, learn, and act in such a way that would normally require human intelligence or that involves data whose scale exceeds what humans can analyze.

Predictive analytics: An AI tool can use a wealth of historical data to predict market and customer trends. It can forecast demand, identify high-value customers, and even predict supply chain problems. AI social media marketing: AI models can analyse social media data to identify the best time to post.

Here are a few real-world AI marketing examples of how brands have successfully integrated AI into their marketing strategies to help you get started.

• Example #1: Netflix uses AI personalization for movie recommendations.

• Example #2: Wowcher uses AI personalization to create social media posts and ads

With AI's ability to analyze massive datasets, marketers can better segment their audience and deliver more personalized experiences. Instead of relying on broad demographic data, AI algorithms can consider behavior patterns, purchase history and even real-time engagement to refine targeting.

6 Steps to Building an AI Business Strategy :

• Understand Business Objectives and Needs. ...

• Conduct a Data Audit. ...

• Develop an Ethical Framework. ...

• Choose the Right AI Technologies and Tools. ...

• Prioritize AI Skills Development. ...

• Get Employee Buy-In.