Digital Marketing 9

Digital Marketing 

A digital marketing strategy is a plan that uses online technologies to promote products or services. Digital marketing strategies can include social media marketing, email marketing, and search engine optimization (SEO).

Social media marketing :

• Uses social media platforms to promote products and services.

• Can be used to engage with customers and spread information about a brand.

• Platforms include Facebook, Instagram, Twitter, and LinkedIn.

Email marketing :

• Uses email to promote products and services, and to build brand loyalty. 

• Can be used to retain existing customers and gain new ones. 

• Can include promotional, transactional, and informative content.

Search engine optimization (SEO) :

• Optimizes content to appear higher in search engine results for relevant keywords. 

• Can help make a brand, product, or service more visible online .

• Can help improve user experience and boost authority.

Content marketing :

• Creates and distributes valuable content to attract and engage an audience. 

• Can include blog posts, videos, podcasts, infographics, and social media posts. 

• Can be used to build a relationship with customers and encourage them to take action.