Goal:
To drive more qualified traffic to a website by making it more visible on search engines like Google, Bing, and Yahoo.Responsibilities:
Keyword research to identify relevant search terms
On-page optimization (meta descriptions, title tags, header tags, content structure)
Off-page optimization (link building, social media engagement)
Technical SEO (website structure, site speed, mobile-friendliness)
Content strategy development to create high-quality, SEO-friendly content
Analyzing website performance and tracking key metrics (search rankings, organic traffic)
Staying updated with search engine algorithm changes
Technical knowledge: Understanding of HTML, website architecture, and how search engines crawl websites
Analytical skills: Ability to interpret data from SEO tools and analytics platforms
Content creation skills: Writing engaging and informative content optimized for relevant keywords
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