Focus on organic search:
Their primary goal is to improve a website's ranking in search engine results pages (SERPs) through organic SEO techniques, meaning they don't rely on paid advertising to achieve high visibility.Comprehensive services:
Besides SEO, they may also offer additional digital marketing services like social media management, pay-per-click (PPC) advertising, email marketing, content marketing, and website design.Data-driven approach:
They utilize analytics and reporting tools to monitor SEO performance, track key metrics, and make data-informed adjustments to strategies.Expertise in keyword research:
They identify relevant keywords that potential customers are searching for to optimize website content and improve search engine ranking.
They work on both on-page elements (like website content, meta descriptions, and header tags) and off-page factors (like backlinks from other websites) to boost SEO.
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